About Muhammad
I'm Muhammad Abubakr, an entrepreneur passionate about building AI-driven businesses and helping founders scale with technology, marketing, and smart systems. My focus is on guiding entrepreneurs to work smarter, automate efficiently, and grow faster in the digital era.
Every project I build through The Abubakr Online reflects one goal turning innovation into measurable business growth.
I believe in the power of automation, data-driven decisions, and leveraging cutting-edge technology to solve real business problems. Whether it's implementing AI solutions, optimizing marketing campaigns, or building scalable systems, I help entrepreneurs transform their ideas into thriving businesses.
The journey that shaped who I am today from where I started to where I'm heading.
In 2023, I completed my Matric in Computer Science and found myself at a crossroads. I needed to earn money to support my studies and lifestyle expenses, but there was no financial support from my family. This necessity became the driving force behind my digital journey.
I bought a laptop and arranged internet access from neighbors this was my first real investment in myself and my future. With limited resources but unlimited determination, I was ready to start learning and earning.
I approached Anwar Roy, an expert in SEO and WordPress development who was already working and earning in the digital field. His company, MegaCodeLab, offers digital marketing services specializing in SEO and WordPress development. Anwar Roy's expertise in these areas and his successful business were a source of inspiration for me.
I went to him for consultation, asking about skills for freelancing that could help me earn quickly I needed a lot because I had no financial support. Anwar Roy advised me to start with guest posting services. He explained that this could help me earn early and learn valuable skills in digital marketing. This advice changed everything.
In May 2023, I started learning and offering guest posting services, helping people build backlinks and enhance their online presence. This was my first real step into the digital world. I posted many guest posts for clients, learning about SEO, content marketing, and building relationships with publishers. Each project taught me something new about how the digital marketing world works.
From 2023 to 2024, I was actively working on guest posting services and simultaneously learning digital marketing and SEO. This period was crucial for building my foundation in the digital marketing world. I focused on understanding how organic reach works, how to build quality backlinks, and how SEO strategies can help businesses grow without spending on ads.
I was particularly interested in free marketing strategies rather than paid advertising. This focus led me to dive deep into SEO, content marketing, organic social media growth, and email marketing. I wanted to master the art of growing businesses without relying on paid ads, which felt more sustainable and aligned with my goal of helping entrepreneurs who might not have large advertising budgets.
While I haven't explored paid advertising channels like Facebook Ads, YouTube Ads, TikTok Ads, Google Ads, Instagram Ads, or Pinterest Ads yet, I'm open to learning them in the future. I believe that understanding both free and paid marketing strategies will make me a more well-rounded marketer. My hope is to master paid advertising as well, combining it with free marketing tactics to create comprehensive growth strategies for businesses.
My journey from having no financial support to earning through freelancing taught me resilience, resourcefulness, and the importance of mentorship. I learned that with the right guidance and determination, you can build something from nothing.
I joined Ena Pragma Consulting (Enapragma.co) as Assistant Marketing Manager in January 2025. Enapragma helps founders scale businesses using AI, Tech, and Marketing and this became a turning point in my career. Working there exposed me to how these three pillars could be combined to help businesses grow effectively.
The owner, CarlSapp, became not just a colleague but a friend and mentor who played a significant role in my professional development. Seeing how Enapragma helped founders scale businesses using AI, Tech, and Marketing inspired me to start learning how to build and scale businesses using the same approach. This experience gave me valuable hands-on experience in marketing strategies and business operations.
In May 2025, I transitioned to Software Engineer at the same company, expanding my technical skills while continuing to work with CarlSapp, a mentor I deeply respected. This dual role marketing and technology further reinforced my understanding of how AI, Tech, and Marketing work together to scale businesses. This experience taught me about resilience, adaptability, and the importance of maintaining professional relationships even through transitions.
In February 2025, I founded The Abubakr Online as my personal brand and platform focused on helping entrepreneurs scale using AI, Technology, and Marketing. This became my primary focus where I share insights, build tools, and create content for the entrepreneurial community.
I also launched Siyah Noir Store (siyahnoir.store) as a hands-on learning project. This e-commerce venture serves as my real-world laboratory for testing AI implementation, marketing automation, and scaling strategies. Every lesson learned here directly informs how I help other entrepreneurs.
After leaving Ena Pragma Consulting in October 2025, I'm fully focused on building these ventures and learning through doing. The journey that started with a laptop, internet from neighbors, and a consultation with Anwar Roy has evolved into something much bigger. I'm now helping others start their own digital journeys, just like I did.
The knowledge and experiences that shaped my expertise and approach.
[School/Institution Name]
2021 - 2023
I completed my Matric in Computer Science, which provided a strong foundation in computer science fundamentals, programming concepts, and technology basics. This academic background taught me critical thinking and problem-solving skills that I still use today.
Govt Post Graduate Degree College Okara
2023
After completing Matric, I needed to start earning to support my studies and lifestyle expenses. I joined Govt Post Graduate Degree College Okara for Intermediate, but had to skip due to financial constraints and the need to focus on earning.
During this time: I was actively working on building my skills in digital marketing, guest posting, SEO, and freelancing. While I couldn't continue formal education, I was learning through real-world projects and client work, which became my practical education.
Crown College Okara
2024
I attempted Intermediate again at Crown College Okara in 2024, but once again had to skip due to the same financial challenges. However, this period was crucial for my skill development.
During this time: I continued expanding my skills in AI tools, marketing automation, web development, and business strategies. Each skipped semester was actually time invested in building practical expertise that would later help me in my entrepreneurial journey. These experiences taught me that learning happens in many forms, not just in classrooms.
August 14, 2025 - Present
I'm currently enrolled in Punjab Colleges Okara for Intermediate in Computer Science with Physics, starting August 14, 2025. This time, I'm better positioned to continue my education while also running my businesses. I'm committed to completing this and building a strong foundation for my future.
The platforms and tools that power my learning and productivity every day.
ChatGPT has been one of my most valuable teachers. I use it to learn new concepts, debug code, understand complex topics, and get guidance on implementing AI solutions. It's like having a 24/7 mentor that helps me learn faster and solve problems more efficiently.
YouTube has been my primary source of learning. From tutorials on digital marketing and SEO to web development and AI implementation, I've learned countless skills through YouTube. It's truly the "University of YouTube" for me a free, accessible platform where I can learn anything I need to know.
The majority of my technical skills came from self-directed learning. I've completed courses and certifications in:
I believe in continuous learning and stay updated with the latest trends in AI, technology, and marketing through online courses, books, and hands-on experimentation. Combined with resources like ChatGPT and YouTube, I'm constantly expanding my knowledge and skills.
Guided me in SEO and WordPress development and helped me start my digital journey with guest posting services.
A friend and mentor who played a crucial role in my professional development. Working at Ena Pragma Consulting and seeing how they combined AI, Tech, and Marketing to help founders scale inspired me to start learning how to build and scale businesses using the same approach.
I've also learned immensely from the entrepreneurs and founders I've worked with. Each project and collaboration has been a learning opportunity, teaching me new perspectives and approaches to solving complex problems.
Key projects, businesses, and milestones that define my entrepreneurial journey.
My personal brand and platform helping entrepreneurs scale businesses using AI, Technology, and Marketing. I share insights, build tools, and create content to help founders automate workflows and make data-driven decisions. Visit theabubakronline.com to learn more.
Active learning project (siyahnoir.store) where I apply AI, Tech, and Marketing to build and scale an e-commerce business. A real-world laboratory for testing strategies and automation.
Worked at Ena Pragma Consulting as Assistant Marketing Manager (Jan 2025) then Software Engineer (May 2025). CarlSapp, the owner, was a mentor who inspired my approach to scaling businesses with AI, Tech, and Marketing.
The core principles and beliefs that guide my work and shape how I approach every challenge.
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Every strategy and solution is backed by data and analytics. I believe in measuring what matters and optimizing based on real results, not assumptions or trends.
I focus on automating repetitive tasks first, freeing up time for strategic work that drives real business value. Efficiency enables innovation.
I build systems and processes that grow with your business, not ones that need constant rebuilding as you scale. Future-proof thinking is essential.
Clear communication and transparency in every project. You'll always know what's happening, why decisions are made, and what to expect next.
The technology landscape evolves rapidly. I stay curious, continuously learning, and adapt my approach based on new insights and emerging best practices.
I focus on results that matter. Success isn't about being busy it's about creating meaningful impact that drives real business growth and transformation.
Technology only creates value when it solves real human problems. I design solutions that respect people, enhance their experiences, and make complex systems feel simple.
I stay invested beyond project launch. The goal is to earn trust, build lasting relationships, and keep iterating together as the business grows and needs evolve.
Where I'm heading and the impact I want to create in the years ahead.
My long-term vision is to treat entrepreneurship as both a profession and a hobby—launching ideas, scaling businesses, and sharing the playbooks in public. I want The Abubakr Online to be the home base where every experiment, lesson, and success story lives.
The goal is simple: become the entrepreneur who can consistently scale his own ventures, help other founders grow, and use AI-driven systems to make marketing smarter, faster, and more human.
Show the work in public—case studies, tools, and experiments that document how I build and grow ventures.
Use Siyah Noir Store and future ventures as playgrounds for AI, automation, and marketing experiments that push growth faster.
Turn frameworks into content, workshops, and mentorship that help other founders implement the same systems.
Build The Abubakr Online into a flagship platform—content engine, newsletter, services, and tools that show exactly how I work.
Treat Siyah Noir Store as a full-stack experiment—test AI-driven campaigns, conversion flows, and product drops for black-themed goods.
Package the processes I use—audits, automations, dashboards—into services that help other entrepreneurs grow with clarity and speed.
The personal interests, passions, and experiences that shape who I am.
Outside of work, I keep things simple: move my body, feed my curiosity, and make time for the people and sounds that recharge me.
Quick rallies keep my mind sharp and my energy balanced.
Headphones on, ideas flow. I’m slowly teaching myself instruments too.
Weekend experiments with new tools, automations, and AI workflows.
Turning napkin ideas into systems is my favorite hobby project.
From AI to automation and marketing systems — I help founders turn ideas into results.
Tell me about your goals and I’ll map the next steps.
